About Us | sloggi

We believe that nothing should hold us back.

So we are set up to create game changing, innovative underwear that lets that happen.

We’re not into innovation just because it’s cool (although it is).
We innovate because we want everyone to be able to move through our world in comfort.

And we always have been...

We are obsessed

with getting COMFORTABLE

It’s why sloggi was created.

Since the launch of our first collection in 1979 we have redefined and reinvented what comfort means.

Our first products revolutionised cotton with innovative technology that transformed the underwear category.

Since then, led by our belief that nothing should hold us back, we have continued to innovate, season after season, so we can move through our world in comfort.

OBSESSED WITH COMFORT

FIND A STORE

sloggi has stores in more than 8 countries and is present in 150 retailers around the world.